Food and Restaurant Industry Consulting and Media Spokespersons
Are you a health-focused food industry group, restaurant or public relations firm?
As consulting dietitians who have worked with thousands of health-conscious consumers, we understand the needs and concerns your target markets.
We work with your marketing and communications team to improve the impact of your messaging to both consumers and influencers such as dietitians and physicians.
We partner with you to improve your success by:
- Enhancing the credibility of your products
- Positioning your organization as a reliable source of health information
- Increasing brand visibility, product differentiation and consumer loyalty
Who We Are
We are an established, professional nutrition practice that has worked with a diverse number of individuals, families and groups since 2000. Our team of Registered Dietitians/Nutritionists has over 50 years of combined expertise in the nutrition field.
- We work with health conscious consumers every day
- We understand the buying decisions, questions and concerns of your target markets
- We keep up-to-date with the latest nutrition research and trends related to your products
- We translate the complex science of nutrition and food into simple positive marketing messages that work for your products
- We have extensive media experience in TV, radio and print, and a strong network of online followers
Andrea Holwegner, Principal Consultant bio: Andrea Holwegner bio
Health Stand Nutrition dietitian team bios: Our team bios
What We Do
- Idea generators for marketing initiatives of current and new products to both consumers and influencers (health professionals)
- Writers for your website, social media, consumer brochures and health professional letters
- Media Spokespersons for TV, radio, magazines and newspapers
- Brand/product endorsement
- Staff training by manuals and workplace wellness programs
- Tradeshow and event representation
- Conference keynotes or retreats for your team or special event
- Healthy menu design and computerized recipe analysis
For samples of our writing, radio interviews and television segments visit: Media
For more information, samples of our media work and past food industry project work contact Andrea Holwegner
References
Dear Andrea,
I am writing to you today on behalf of Jugo Juice to thank you for the past, current and future involvement of yourself and Health Stand Nutrition Consulting Inc. with our company. As we expand our working relationship from nutritional analysis to broader strategy, it becomes ever more apparent how closely aligned our values of balanced healthy eating are. Working with you to date has been both an extremely valuable and enjoyable experience.
Jugo Juice is a brand built on the value and the need for healthy food and beverage options as an alternative to traditional fast food. We have appreciated being able to rely on your expertise as a dietician to help us shape our menu offerings in order to best align with consumer needs and trends. Your in-depth knowledge of all the components of the science of nutrition combined with an appreciation for the emotional enjoyment of food has translated into brand-right, executable ideas. You are always willing to share your thoughts, offer your expert opinion and ultimately help us shape the best direction.
We have also greatly appreciated your expertise in speaking and education. When we have had opportunity to put together a speaking engagement series or educational video series, you have been quick to enhance the ideas and round out the program. On the execution side, it is your organization skills and thorough follow up that ensure it gets done – thank you! You have taken every project to its maximum, and it shows in the results. It has led to some very successful past projects such as the video blog series and the upcoming office speaker series.
Thank you for your contribution to our brand and our business; we look forward to a continuing successful relationship.
Sincerely,
Erin Heath, Brand Strategy Manager
Jugo Juice Canada, Division of Mty Tiki Ming Enterprises Inc.
Fleishman-Hillard Canada (FH) worked with Andrea Holwegner on a Canada-wide media tour for the Canadian Egg Marketing Agency (CEMA). FH was engaged in June to conduct a media tour in July. This was exceptionally tight timing, especially given that CEMA’s national mandate meant that we targeted eleven English-speaking markets. Throughout, Andrea was accommodating, professional and an exemplary spokesperson. Her passion for healthy living, paired with her confident and enthusiastic delivery resulted in extremely positive, well-messaged coverage. We look forward to working with her again!
Anne Yourt, Senior Account Executive, Marketing Communications
Fleishman-Hillard Canada, Toronto, Ontario
Andrea Holwegner is a leading expert in the field of nutrition. After numerous successful television segments on Global Morning News, we asked her to be a regular monthly guest expert. Over the past year Andrea has continued to bring forward current issues and topics relevant to our viewers. She understands media, comes well prepared, and is both entertaining and energetic. We look forward to continued work with her as a regular guest on our show. Thanks Andrea!
Angela Kokott, Co-host
Global Calgary Morning News
The Registered Dietitians of Health Stand Nutrition Consulting Inc. provided outstanding consulting work for a research study and book we are developing. They were able to achieve an extremely tight timeline and strong attention to detail in the menus and recipes they were analyzing and editing for us. We appreciated the high quality of work and look forward to engaging them further in future consulting projects.
Pam MacDonald
Penscott Medical Corporation, Danville, California
Andrea Holwegner has been a welcome addition to the Weekly Check-up feature – in the Health section at CBCNews.ca since it launched almost a year ago. Her insightful writing speaks to our audience: she explains the complexities of food and nutrition in a way that anyone can understand. Whether she’s talking about simple steps you can take to avoid packing on calories or offering advice on how to get healthy school lunches into your child, you will learn something that you can apply in your everyday life. Her writing is crisp, concise, to the point – she provides news you can truly use.
Peter Hadzipetros, Consumer/Health Producer
CBC News Online
WOW—-We don’t have to be perfect. What a relief! Andrea spoke at our annual fall conference, and just lit up the room with her energized, dynamic, and inspiring presentation. The feedback from our participants was just glowing; like they’ve been renewed and given permission to focus on what really counts at meal time. The real life approach to food and nutrition is so much more attainable and sustainable. Our group consisted of Food and Nutrition managers, dietitians, and food industry reps, and all were engaged with Andrea’s messages.
Denise Russell, President
Alberta Society of Nutrition Managers
We can’t thank you enough for your contributions to our HealthCare Education day, especially on such tight timelines. The amount of work you put into tailoring your message and your presentation to our crowd was very clear. Your presentation was an incredible opportunity for our customers to take something away not only for their professional lives, but for their personal lives as well. Additionally, your energy and ability to relate to the audience was invaluable as a presenter. Your presentation truly transcended age and time, and everybody was able to relate and walk away with something to help them out. Thank you so much for inspiring that in our customers and in us. We hope to have you back again.”
Christopher Sprentz, Marketing Manager
SYSCO Calgary
On behalf of Alberta Health and Wellness I would like to recommend the services of Health Stand Nutrition Consulting Inc.
Alberta Health and Wellness contracted the services of Health Stand Nutrition Consulting Inc. from October 9, 2007 to January 31, 2008 to revise the content of the resources Healthy Eating and Active Living for Your 1 to 5 Year Old and Healthy Eating and Active Living for Your 6 to 12 Year Old, and to redesign the handouts Food Guide Serving Sizes for 1 to 5 Years and Food Guide Serving Sizes for 6 to 12 Years. In order to revise content and redesign the handouts, this project involved outsourcing for content experts, organizing reviewers and working within pre-determined timelines.
Health Stand Nutrition Consulting Inc. organizational and time management skills, excellent written and verbal communication skills and the ability to work well with key stakeholders within our health regions contributed to their ability to complete this project and provide Alberta Health and Wellness with an exceptional final product.
I would not hesitate to recommend the services of Health Stand Nutrition Consulting Inc.
Yours truly,
Patricia Martz, Registered Dietitian & Project Manager
Wellness Branch, Alberta Health
Download a print-friendly PDF of the above information: Food & Restaurant Industry Dietitian Consulting
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