New Survey Suggests Over 4 Million Canadians Going Gluten-Free Print

Consumers identify feeling better, gluten intolerance, supporting a family member and a medical condition as the reasons for dietary change.

The Canadian Attitudes to Gluten-Free Study* estimates that approximately 4.3 million Canadians (12.3 per cent) have gone gluten-free, or have reduced gluten in their diets. Commissioned by Udi’s Healthy Foods, the study surveyed 2,530 randomly selected Canadian adults and also revealed that British Columbians are most likely to have made the switch (17 per cent), followed by those in Ontario, Quebec and Alberta (12 per cent in each province).

The national survey suggests more Canadians are in the process of adopting the lifestyle, with nearly 11 per cent of British Columbians confirming they have tried a gluten-free or reduced gluten diet in the past six months. Of respondents who have gone gluten-free or reduced, nearly half said they did it to feel better, not because of a medical diagnosis. Of those who have made the switch, 21 per cent point to gluten intolerance, and 15 per cent have eliminated or reduced gluten to support a family member.

Going gluten-free is important for your health if you have celiac disease or a gluten sensitivity. Even Canadians without food sensitivities are choosing gluten-free options to help make meal planning for a family member easier. Simple recipes like Hawaiian Pizza Fingers (see recipe below) offer a convenient, tasty way to reduce gluten in your diet, and help families support the dietary needs of a family member.

When it comes to sticking to a gluten-free diet, bread is the most commonly reported challenge. In the baked goods category, 79 per cent of Canadians say bread is very or moderately important in their family’s diet. And nearly one in four (24 per cent) of Canadians who are gluten-free or gluten-reduced say they cheat with bread.

One of the most common challenges that we hear from our clients with celiac disease or gluten sensitivity is that the taste and texture of gluten-free breads and baked goods are poor. Udi’s provides a great solution with delicious gluten-free options. Udi’s Whole Grain, Millet-Chia and Omega Flax & Fiber bread are just a few of the great options that are available gluten-free.

Tasty gluten-free recipes to try this fall:

Gluten Free Hawaiian Whole Grain Pizza Fingers

Gluten Free Hawaiian Whole Grain Pizza Fingers - Udi's Gluten FreeRecipe created by Stephanie Clairmont, MHSc, RD at The Clairmont Digestive Clinic courtesy of Udi’s Gluten Free.

Looking for some lunch box inspiration? These delicious and easy to prepare, gluten free Hawaiian Whole Grain Pizza Fingers are sure to be a back-to-school favourite for both you and your family. Fill your children’s lunch boxes with these fun, mini sandwiches knowing that they’ll be fueling themselves with a midday meal that is both healthy and delicious.

Ingredients

¼ cup gluten-free pizza sauce
4 slices Udi’s Gluten Free Whole Grain Bread
¼ cup shredded mozzarella cheese
2 Tbsp. chopped fresh pineapple, drained
2 Tbsp. diced ham
Olive oil, margarine, or butter to coat pan.

Directions

Spread 1 tablespoon of pizza sauce on one side of a bread slice. Top with half the cheese, pineapple, and ham and place another bread slice on top. Lightly coat a non-stick frying pan with olive oil, margarine, or butter and warm over medium heat. Add the sandwich and cook for 3 to 4 minutes per side or until golden brown, flipping once. Transfer to a plate and make the second sandwich with the remaining ingredients. Slice each sandwich into four “fingers” and serve with the remaining pizza sauce on the side for dipping.

Note from the Kitchen: Allow sandwiches to cool completely before packing for lunch to prevent sogginess.

Makes 2 servings

Gluten Free Veggie Millet-Chia Sandwich

Gluten Free Veggie Millet-Chia Sandwich - Udi's Gluten FreeRecipe created by Stephanie Clairmont, MHSc, RD at The Clairmont Digestive Clinic courtesy of Udi’s Gluten Free.

This gluten free sandwich is packed full of vitamins and nutrients. It’s a delicious lunchtime meal that will satisfy both the hunger and taste buds of your entire family.

Ingredients

4 slices Udi’s Gluten Free Millet-Chia Bread
4 Tbsp. gluten-free hummus
1 Tbsp. hulled sunflower seeds
2 Tbsp. crumbled Feta cheese
¼ cup fresh sprouts such as alfalfa, broccoli, sunflower, or a mixture
¼ cup avocado, sliced
2 Tbsp. shredded carrots
2 Tbsp. sliced cucumber (about 8 thin slices)

Instructions

To make one sandwich, spread half the hummus on a bread slice. Sprinkle half the sunflower seeds and Feta over and mound half the sprouts and remaining veggies on top. Finish with a slice of bread, cut in half and serve. Repeat with remaining ingredients for second sandwich.

Makes 2 servings


*The Canadian Attitudes to Gluten-Free Study Methodology

From July 19th to July 22nd 2013 an online survey was conducted among 2,530 randomly selected Canadian adults who are Angus Reid Forum panelists. The margin of error—which measures sampling variability—is +/- 1.95%, 19 times out of 20. The results have been statistically weighted according to education, age, gender and region (and in Quebec language) Census data to ensure a sample representative of the entire adult population of Canada. Discrepancies in or between totals are due to rounding. For more information on the survey please visit: PDF, The Canadian Attitudes to Gluten-Free Study.  Media contact: Adam Johnson, FleishmanHillard, adam.johnson@fleishman.ca, 403-690-6556.

About Andrea Holwegner

CEO, Registered Dietitian, Counseling Practice Director & Professional Speaker

Andrea the «Chocoholic Nutritionist» is founder and CEO of Health Stand Nutrition Consulting Inc. since 2000. She is an online nutrition course creator, professional speaker and regular guest in the media. Andrea is the recipient of an award by the Dietitians of Canada: The Speaking of Food & Healthy Living Award for Excellence in Consumer Education....Read more

Success stories

"I am a psychologist in private practice and it is very important to me that my clients have the best care with other health care professionals. For that reason Health Stand Nutrition is my only source for exceptional Dietitians. Andrea and her team provide highly knowledgeable, compassionate, and real world support to my clients who require assistance with food lifestyle. I trust my clients to them and you would be in excellent hands making them part of your health care team."
Adele Fox, Psychologist
“This is the first time I feel satisfied; my cravings have diminished dramatically and I have a whole new relationship with food. I am eating guilt-free for the first time in my life. My energy has also dramatically increased and I feel great!
Rhonda Jenkins, Nutrition Counseling Client
“The Dieticians at Health Stand Nutrition help you to take action on the science behind eating well by making it practical, understandable, and fun. Their office is cozy and not at all clinical or intimidating. I felt like I was sitting down with a really smart, caring friend who wanted to help me make the best choices for my lifestyle and food preferences. Andrea and her team really are the best in the business.”
Marty Avery, Nutrition Counseling Client
“I have come to think of the program as a one stop shopping excursion for everything one needs to know about creating a joyous relationship with food and our bodies. In a single word, the course has gifted me with freedom from the punishing rigidity of disordered eating, old stories that never were true, and body dysmorphia that did nothing but make me lose sight of a body that has done everything I've asked, despite my careless dismissal of her needs. Now when I look in the mirror I find myself shifting from harsh criticism to gentle gratitude.”
Lynn Haley, Pursuit of Healthiness Online Course Participant
“I spent 3 hours when first diagnosed with type 2 diabetes. I learned more from my Dietitian about food in those 3 hours than I had learned in all the years of my life. I also love the newsletter, there is always something to learn.”
Peter Whitehead, Nutrition Counseling Client
“I didn’t realize how strong my “diet mentality” was, and all the rules I had in my head about food. I was in a cycle of reward/punish/binge/cringe. I booked with your business very reluctantly, on the repeated advice of my doctor, to get my slowly rising cholesterol levels in check. I thought I knew everything about food, and my behaviour with food, but I was definitely re-schooled. My weight is creeping down, I feel good about my diet, exercise, body image, and lifestyle.”
Amy Floyd, Nutrition Counseling Client
“Thanks Andrea for an amazing presentation, I have heard all positive remarks from attendees and the evaluations show the same sentiment. It is really gratifying when a speaker does their “homework” and weaves in our profession’s day to day challenges within their content, you did an awesome job of this! You truly took the “die” out of Dietician! Your information on healthy eating and simplifying how we can work towards this as we are all so busy really hit the mark. Andrea connects very well with her audience; she is energetic, funny, and very approachable.”
Carole Ann LaGrange, Transfusion Medicine Safety Officer

Event Planner for Laboratory Diagnostic Imaging Annual Event

I am a family physician who sees patients with a myriad of eating concerns – from wanting to know how to plan healthy meals for active families, to weight loss, to eating disorders, and so on. I cannot recommend the Health Stand team highly enough. I have worked with (and been to!) other Dieticians in the past and too often find that they just ask for food logs and make suggestions that are easily obtained online or in books. The Dieticians at Health Stand offer much more than just telling clients what they “should be eating.” In contrast, the team really does more of a counselling practice, and they work hard to help their clients learn more about why their eating habits may be off track and not optimal for them, as well as helping people to effect change at a deep level that, most importantly, is sustainable for lifetime health.”
Dr. Deb Putnam, Family Physician

Nutrition Counseling Client & Referring Physician

“I am a busy mom, with kids in high level sports, working full-time downtown, and running our home acreage outside the City. I now have the knowledge and tools I need to plan for and manage the chaos of meal planning.”
Gillian Gray, Pursuit of Healthiness Online Course Participant
“As a construction company, we select speakers who can relate to our industry and its employees. Andrea’s message was delivered with humor and empathy. She makes people feel as though they can make changes without leaving behind every favorite food. Andrea focused her presentation on healthy eating as a way to keep energy high throughout the day. This message and the way it was delivered resonated with our predominantly male, blue collar culture. I would highly recommend Andrea as a speaker for groups such as ours. She will get your message across without alienating anyone in your audience – which is a huge hurdle when trying to introduce a wellness program in the workplace!”
Stephanie Wood, HR and Safety Manager

Fisher Construction Group, Burlington, WA

I found my Dietitian warm, funny, and skilled at teaching nutrition concepts without the overwhelm. The general approach of each session was to mix science with emotion, which was exceedingly effective in helping me shift my perspective on food from one of anxiety to one of joy and curiosity.”
Erin Kronstedt, Nutrition Counseling Client
“Excellent presentation! What a refreshing change to have a speaker inspire rather than “lecture” about nutrition. Your captivating stories, tips and overall approach to healthy eating uplifts and puts people at ease. It was great to hear we don’t need to strive to be perfect eaters, and that small changes really can make a difference in how we feel and in our health. Thanks to Andrea, we have solutions to our everyday nutrition challenges that can actually work in real life!”
Tina Tamagi, Human Resources

ARC Resources Ltd.

“Had I not joined this course I would have struggled with no focus, low energy, and mindless eating. Andrea is an excellent teacher and motivator. This is not just a course, it is a nutrition club with mentorship, support, and connections with other people with similar situations.”
Lorri Lawrence, Pursuit of Healthiness online course participant

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