There is probably no other nutrient that has captured the imagination of athletes more than protein. Recent interest in the virtues of protein for both fat loss and muscle gain has ensured athletes, both endurance and strength focused, have taken a keener interest in their protein intake. This heightened interest has also stimulated a flourishing protein supplement industry which has been very cleverly marketed. Given this, it shouldn’t come as a surprise that protein and amino acid supplements remain some of the most popular dietary supplements among athletes and fitness enthusiasts.
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