The Punchbuggy effect
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Guest Blog Post By Tim Borys, Personal Performance Coach, Author, and International Speaker

Today I want to talk about “Punchbuggies”.

Did you ever play that game as a kid?

You know, the one where you get to punch your sibling when you see a VW beetle driving by?

While the game has evolved a bit over the years to encompass all yellow cars (there are less VW Bugs on the road these days), I’ve been playing it with my kids, and it’s still loads of fun.

The interesting thing is that the Punchbuggy game is extremely relevant to health, wellness, success, and personal performance. It’s even backed by solid science!

If you’ve ever played the game, you will know that after a few weeks, you will start seeing “Puchbuggies” everywhere. It will seem like thousands more people just went out and bought yellow cars over the preceding weeks.

punchbuggy effect

The fact is, those cars were always there, but we just weren’t paying attention.

The human brain is uniquely wired to to focus on what we see as “important”.

Importance is defined by what we think about and act on.

If you’ve ever decided to buy a new car, you’ve seen this in action. Within days of the decision, we are seeing that model and colour of car everywhere. We see this in all areas of life.

There is a specific area of our brain called the Reticular Activating System (RAS). Think of it like a heat seeking missile. It will subconsciously search for, highlight and hone in on what you tell it to.

The great news is that we can consciously use this mechanism for our benefit.

Unfortunately, most people fail to harness the power of this built-in success system, and because they focus on negative, or unimportant things, it actually makes things worse in the long run.

We have the power to harness this effect to accomplish almost everything we want in life.

This is why proper goal setting and success routines are so important. 

Here are 3 Tips to maximize your “Punchbuggy effect”

  • Get VERY clear on what it is you want to accomplish, and WHY accomplishing that particular objective is important to you. (Dig DEEP to the real reasons)
  • Review your goals daily while visualizing what it will look and FEEL like to accomplish the objective (How will it transform your life)
  • Open your mind to noticing and acting on the opportunities around you each day that can take you one step closer to your goal. (Opportunities are everywhere. We often fail to see them)

Think about how you can use the Punchbuggy effect in your life.

What do you want to accomplish? Is it to eat better, get in great shape, get a promotion at work, find more balance between work, health, and family?

All of these are possible, when you get clear about the specifics, take specific actions, and put your subconscious brain to work on the task.

Do this and you will be amazed by the results.


By Tim Borys, Personal Performance Coach, Author, and International Speaker
www.timborys.com, www.thefitnesscurveball.com Instagram, Facebook, Twitter @timborys

Looking for more health, fitness, and wellness tips?
Join Tim’s VIP Coaching newsletter and receive a free sample section of Tim’s Book The Fitness Curveball: Hit a Grand Slam in Health and Happiness, No Matter What Life Throws at You. Contact Tim if you are interested in personalized health, fitness and wellness coaching by his expert team at FRESH!, or contact him directly

Thought leader and CEO of FRESH! Wellness Group, Tim Borys helps people and organizations experience how amazing life is with greater health, happiness, and fitness. As a former elite athlete, New York Yankees draft pick, and national level coach, Tim understands mindset and performance. Through speaking, coaching, and his book “The Fitness Curveball”, he teaches people to master their 4 Pillars of Performance in life so they feel great, live well, and contribute their best self to the world.

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Adele Fox, Psychologist
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Rhonda Jenkins, Nutrition Counseling Client
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Marty Avery, Nutrition Counseling Client
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Lynn Haley, Pursuit of Healthiness Online Course Participant
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Peter Whitehead, Nutrition Counseling Client
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Amy Floyd, Nutrition Counseling Client
“Thanks Andrea for an amazing presentation, I have heard all positive remarks from attendees and the evaluations show the same sentiment. It is really gratifying when a speaker does their “homework” and weaves in our profession’s day to day challenges within their content, you did an awesome job of this! You truly took the “die” out of Dietician! Your information on healthy eating and simplifying how we can work towards this as we are all so busy really hit the mark. Andrea connects very well with her audience; she is energetic, funny, and very approachable.”
Carole Ann LaGrange, Transfusion Medicine Safety Officer

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I am a family physician who sees patients with a myriad of eating concerns – from wanting to know how to plan healthy meals for active families, to weight loss, to eating disorders, and so on. I cannot recommend the Health Stand team highly enough. I have worked with (and been to!) other Dieticians in the past and too often find that they just ask for food logs and make suggestions that are easily obtained online or in books. The Dieticians at Health Stand offer much more than just telling clients what they “should be eating.” In contrast, the team really does more of a counselling practice, and they work hard to help their clients learn more about why their eating habits may be off track and not optimal for them, as well as helping people to effect change at a deep level that, most importantly, is sustainable for lifetime health.”
Dr. Deb Putnam, Family Physician

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Gillian Gray, Pursuit of Healthiness Online Course Participant
“As a construction company, we select speakers who can relate to our industry and its employees. Andrea’s message was delivered with humor and empathy. She makes people feel as though they can make changes without leaving behind every favorite food. Andrea focused her presentation on healthy eating as a way to keep energy high throughout the day. This message and the way it was delivered resonated with our predominantly male, blue collar culture. I would highly recommend Andrea as a speaker for groups such as ours. She will get your message across without alienating anyone in your audience – which is a huge hurdle when trying to introduce a wellness program in the workplace!”
Stephanie Wood, HR and Safety Manager

Fisher Construction Group, Burlington, WA

I found my Dietitian warm, funny, and skilled at teaching nutrition concepts without the overwhelm. The general approach of each session was to mix science with emotion, which was exceedingly effective in helping me shift my perspective on food from one of anxiety to one of joy and curiosity.”
Erin Kronstedt, Nutrition Counseling Client
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Tina Tamagi, Human Resources

ARC Resources Ltd.

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